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Showing 3 articles relevant to Xbox.

BriefingIndustry · Jul 23, 2026

Xbox Is Putting Ads Before Games, And It Feels Gross

Advertising and the video game industry have been intertwined for decades. Growing up, I almost exclusively played licensed games that promoted movies, like Lego Star Wars or The Incredibles for my original Xbox.

Impact LensBusiness lead
26% Players33% Developers41% Business
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BriefingXbox · Jul 6, 2026

Xbox’s FY2027 restructuring shifts attention from announcements to execution

Xbox says approximately 3,200 gaming roles will be reduced across Microsoft’s 2027 fiscal year, creating immediate workforce consequences and longer-term execution questions.

Impact LensPlayers lead
48% Players30% Developers22% Business
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BriefingXbox · Jun 7, 2026

Halo: Campaign Evolved turns an Xbox flagship into a multiplatform launch

Microsoft has set Halo: Campaign Evolved for July 28 across Xbox, PC, Steam, and PlayStation, with early access beginning July 23.

Impact LensPlayers lead
63% Players13% Developers24% Business
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