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Showing 3 articles relevant to Xbox.
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BriefingIndustry · Jul 23, 2026
Xbox Is Putting Ads Before Games, And It Feels Gross
Advertising and the video game industry have been intertwined for decades. Growing up, I almost exclusively played licensed games that promoted movies, like Lego Star Wars or The Incredibles for my original Xbox.
Xbox’s FY2027 restructuring shifts attention from announcements to execution
Xbox says approximately 3,200 gaming roles will be reduced across Microsoft’s 2027 fiscal year, creating immediate workforce consequences and longer-term execution questions.